Summary

• GS1France uses CodeOnLine on business card staff
• Auchan uses CodeOnLine in its annual report
  
• Carrefour pilots 2D barcode on mobile phones
• CodeOnLine : selected in a request for proposal
• Marché Franprix supermarket chain selects CodeOnLine for the 2009 Foire aux Vins (Wine Fair)
• Discover the newsletter of GS1 France on the Mobile Commerce

GS1 France uses CodeOnLine on business card staff

GS1 France uses all the potential of communication offered by CodeOnLine for its own purposes.

From now on, each GS1 France members owns an electronic business card. Indeed, GS1 France contact information (phone number, web site, news, projects) can be obtained on your mobile phone, simply by scanning the barcode printed on the traditional business card.

With CodeOnLine, be aware of your contact details, news and projects … always up-to-date.

Auchan uses CodeOnLine in its annual report

To ease the reading of annual report and support its communication, Auchan get access to videos explaining the strategy and the vision of Auchan regarding sustainability, partnerships, foot print reduction, etc. All the videos can be displayed on the mobile by scanning GS1 DataMatrix with CodeOnLine application.
This use case illustrates the innovation capacity of Auchan group and invites Auchan staff to explore the new usages of Marketing Mobile.

Carrefour pilots 2D barcode on mobile phones

In its 2010 January brochure dedicated to high tech products and distributed at national level, Carrefour provided extending information on mobile phones via 2D barcode. Based on GS1 DataMatrix and GS1 CodeOnLine mobile service, this initiative is a powerful signal to the mobile ecosystem towards an extension of mobile services in retail.

More information on Carrefour website

CodeOnLine : selected in a request for proposal

Another significant vote of confidence given to GS1 as a trusted third party supplier is that CodeOnLine has been selected in a RFP (request for proposal) submitted by the French authority of Internet usage, who is seeking to build a technical infrastructure.

Marché Franprix supermarket chain selects CodeOnLine for the 2009 Foire aux Vins (Wine Fair)

Held from 10 to 20 September in 700 stores, the Foire aux Vins is a yearly promotional event that invites customers to discover organic wines, the products of independent young winegrowers and, of course, classic wines (prize-winning wines, vintage Bordeaux wines, etc.).

This year, the « Marché Franprix » supermarket chain put the emphasis on modernity and accessibility by helping customers choose their wine in store thanks to an exclusive mobile technological innovation!

By taking a photo of the barcode on bottles displayed as part of the Foire aux Vins, consumers were able to access extra information, including a description of the wine, foods to serve with the wine, the ideal serving temperature, awards or medals, a “word from the producer”,  notes provided by the retailer, and excerpts from professional guides.

Franprix managed and made the project possible by combining the skills of two complementary partners:

• GS1 provided its mobile barcode reading expertise and created the link with the information published thanks to CodeOnLine service,
• Netific/Distribéo put its platform at the disposal of producers and Marché Franprix to publish their information in a straightforward and intuitive way.

Press release

Discover the newsletter of GS1 France on the Mobile Commerce:

Bringing together Supply Chain and Multimedia Mobile stakeholders

• Mobile Commerce Newsletter n.4 November 2008
• Mobile Commerce Newsletter n.3 September 2008
• Mobile Commerce Newsletter n.2 July 2008
• Mobile Commerce Newsletter n.1 June 2008